In 2018, it’s impossible to imagine an individual, let alone business that doesn’t use at least several different social networks in their day-to-day interactions. While this is definitely a positive business practice, it is possible to do more harm than good if you’re careless.
In order to avoid a trap, you must first be aware of its existence; so, here are six social media trends that can horribly backfire unless you’re extra careful.
Making A Grammar Mistake
You would be surprised at just how picky some people can be, nevertheless, making a grammar mistake is something quite easily avoidable. Sure, everyone makes mistakes and it may not seem as fair for your message to be completely overlooked by grammar freaks simply because you omitted a single letter or made a similar, minor spelling error.
However, due to the fact that this could have been avoided altogether if you had someone to take a look at your work beforehand, there’s really no excuse.
In other words, making a grammar mistake on your social media post is more of a negligence or laziness issue than it is one of a momentary oversight. To make the long story short, making a grammar mistake on social media post spells unprofessionalism.
One of the most grievous sins in the digital world is the issue of ignoring complaints or having a non-assertive customer service. In the past, such a thing could have remained hidden, yet, nowadays, such a thing always results in a social media backlash.
Networks such as Yelp might be the driving force of your sales and visits, which is why getting a negative review or rating is such a big deal. In the era of corporate-jargon and overwhelming social media marketing trends, user-generated content (UGC) is the one thing that your audience really trusts.
Needless to say, nothing can earn you a bad credit in the digital world as quickly as ignoring user complaints.
Not Focusing On Feedback
Your current social media activity might be outstanding, on the other hand, it could be everything but. The only way to know for sure is to keep your ear to the ground and pay attention to feedback as closely as possible.
This brings us to one of the biggest misconceptions of social media monitoring. A lot of small business owners and social media marketing laymen believe that it’s enough for them to simply look for a number of likes and shares, as well as to read the comments on their content. This, however, is a crude method that seldom gives tangible results.
There are simply too many variables for this type of manual monitoring system to work. Instead, you should probably turn to media intelligence platforms instead.
While this may seem a bit unrealistic to begin with, you need to understand that every single one of your employees acts as a brand ambassador. That being said, each and every one of them has their own platforms through which they share their views and opinions.
Every now and then, an employee will take an opposite stance of that which your company represents. Even though this is their right, after all, you can’t control what they do in their free time (nor should you), keep in mind that this might harm your brand.
The best way to tackle this issue is to hold a short course regarding social media activities that should be avoided if possible.
Forgetting That Posts Are There Forever
Hopping onto the bandwagon to exploit a certain situation is a way in which some small businesses get into the center of attention, however, steering attention your way while the situation is still in development is not the smartest of ideas.
Think about it, what happens in five years when the trend you so firmly endorsed turns out to be ineffective or even harmful? What happens when there’s new information on the topic that clearly opposes your point of view?
Some may claim that you can always delete the post, yet, you have no way of knowing how many people have a screenshot by that point.
Getting Into An Argument
Previously, we’ve discussed the issue of not being assertive, well, being belligerent is obviously much worse. First of all, you won’t get your clients to change their minds by openly criticizing them, even if you make an estimate that they’ve more than deserved it.
Moreover, to the people who are uninterested in the argument, you will appear a lot less professional, which harms your brand’s image in a lot of ways.
Finally, once your ego gets into the equation, you’ll have a hard time telling whether you’re arguing with a person who’s merely giving you feedback or with someone who’s simply mean-spirited.
Of course, this is just the top of the list of the social media activity to avoid. Some honorable mentions are getting entangled into politics or violating the trust of your audience.
At the very end, while these six simple tips may seem as quite self-explanatory and easy to avoid, you would be surprised just how hard it is to make a misstep, even when you’re putting an extra effort into being careful.